Ranbir’s next big hope - Bachna Ae Haseeno

Ranbir Kapoor who started out on the wrong note with Saawariya, has a chance to make amends with his next release - Bachna Ae Haseeno – a Yash Raj Productions movie. Everything seems to be going good for him – big banner, songs climbing up the charts already, not one, not two but three drop dead gorgeous actresses opposite him, great look and locations of the movie clips so far. Only worry could be the recent track record of Yash Raj. They have been found embarrassingly lacking in script sense and choice of stars.

Check out their turkeys this year – Tashan, Thoda Pyaar, Thoda Magic. Not serious enough, lets glance at last years result – Tara Rum Pum Pum, Laaga Chunari Mein Daag , Aaja Nachle, Jhoom Barabar Jhoom. That’s six flops compared to one hit. Only shining light was Chak De India. So Ranbir better make sure he makes all the trips to the religious places his father and uncles used to make as it seemed to work for them.

He does have three gorgeous excuses to blame if the movie fails - Minissha Lamba, Deepika Padukone, Bipasha Basu. And though I feel he doesn’t have hero material looks (too dopey, long face), he does seem to be charming and has a calm and mature head on his shoulders. I saw him on a TV Reality dance show and he carried himself admirably. And most important he spoke Hindi well- something that some fancy-schmancy Mumbai stars cannot do too well. Get the message, Hrithik, Fardeen, Tushar Kapoor???

Krazzy 4

The next movie from Bollywood Krazzy 4, is certainly going the new marketing mantra, more is better. Recently Om Shanti Om did it and got success (rightfully or not is your decision) and Krazzy 4 is following the same plan. It started with the regular basic releases about the movie, how it was different and all about the main Krazzy 4 stars and the female lead in Juhi Chawla.

Next came the sweet spots like item numbers. First they got the biggest name in Bollwood - Shah Rukh Khan. Put him in a project and undoubtedly you get a lot of press and TV coverage. That happened and next they got in a mass star like Rakhi Sawant (Raanti appeal we call it), and again it got a fair share of the news bytes. And finally the Krazzy 4 producer Rakesh Roshan ropes in the currently hot Hrithik Roshan, who again being part of the family obliges.

So we have the similar stategy adopted by the Om Shanti Om team where they ensure the movie is always in the news. One story dies down, then throw in another. Smart we say, but what if the movie sucks. Om Shanti Om wasn't a classic but it worked, because of the humungous publicity and the presence of SRK. After hearing about it so much, people just had to go in and see it. And yes, because of Deepika Padukone. She was an important reason for the films success - pretty, pretty sexy, and pretty sexy smile.

Krazzy 4 has managed to do the same on a slightly smaller scale and evoked interest in the movie. My bet? Hit. It looks interesting. 4 Krazzy guys, no romance-shomance. And good actors. Suresh Menon, Arshad Warsi, Irrfan Khan, Rajpal Yadav. So it will do well. And will I rush to see Krazzy 4? Yes, of course!! My very favorite Suresh Menon. He is amazing. And funny as hell.