Does Bollywood really have hits this season?

It's weird. Bollywood is goi9ng hoarse proclaiming hits and an article in Rediff claims otherwise. In the last two weeks we have been flooded with HIT!!! HIT !!!HIT!!! signs all over the press. Hello is a hit, Karzzz is a hit, and now Heroes film is a super hit. Heheh heheh . Only one question to these people- do the distributors agree – or is this some embarrassing cover operation by Bollywood. Make even an ordinary movie into a hit and eventually crowds will flow in to watch in anticipation of some entertainment.

The Hindi film industry is hit by a series of high profile flops – Love Story 2050, Drona, Tashan and more. Suddenly all dreams of conquering the world and dominating Hollywood looked hollow and exaggerated. It showed Bollywood in its true light – egoistic, unorganized and dumb. So now when the next big movie flops. It would mean an exodus of the corporate companies who actually believed in the corporatization of Bollywood. So to counter such a disastrous scenario Bollywood decided to play the bogey game. Any movie with a semblance of a chance of becoming a hit was pushed as a ‘big’ movie and later after it got a bit of the audiences it was declared a super hit. Kidnap which was described as an ordinary movie was one such movie – it also has ads proclaiming it made 40 crores so far – so what if the costs of the movie were close to the same figure or more – after all it had Sanjay Dutt in it and had the new stud in town – Imran Khan. So it couldn’t have been a cheap movie to make.

Now they have continued with the other movies, Hello had been declared a hit in spite of bad reviews, and even Heroes which was described as ordinary has ‘reportedly’ a big success. And even Karzz is a big hit – we have Himesss-bhai thanking one and all for the extraordinary success of the movie. And on the other side, Rediff a source I rely on a lot has published list of movies released recently – and has classified al l the so called hits mentioned above as flops. Only Welcome to Sajjanpur has been classified as a hit in that list.
Lets see if this trend continues for Bollywood. Will they continue to ‘convert’ lukewarm movies into hits, get a false sense of bravado and continue churning our average fare for the viewers. That will be a sorry day for Bollywood.