Thursday, October 16, 2008

Yuvvraaj sold to Ashtavinayak

The big news hitting the blosphere and buring up the wires is that Eros the producers of Salman's upcoming Yuvvraaj have sold all the rights to Ashtavinayak - except the overseas and electronic rights (mobile, online , etc). What does this signify in todays jittery Bollywood?

Is it that the producers were unsure of public reaction? Or is it a reflection of Salman's dipping success rate at the BO? Or like I suspect lack of faith in Subhash Ghai's hit making formula? After all it has been some time since Subhash Ghai has deliverd a hit.

Or it could be another reason - that the movie has not turned out well and thats why the producers are happier to parcel it to some one else. I was just reading that Aashayein of Nagesh Kukoonoor too has no takers as it has turned out to be a ordinary product. This has been the first time I have heard a movie come out with bad reviews. Otherwise the hype factory is always telling us how great this movie is, how big a hit it will be and a million other stories about the goings on on the sets. But now we had a low key build up to Drona and now Aashayein is getting bad press and now Yuvraj.

Is it a Media versus Bolyywood war or have the journalists stopped sucking up to the hIndi film Industry. I am curious to see how the film heroes is received as it is again a big multi-starrer and has the irrepresible Salman Khan in it. he will avoid publicising his own movie if he doesn't like the producer/director - thats how reckless he can get. So lets see how Hero's fares at the BO.

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