Krazzy 4

The next movie from Bollywood Krazzy 4, is certainly going the new marketing mantra, more is better. Recently Om Shanti Om did it and got success (rightfully or not is your decision) and Krazzy 4 is following the same plan. It started with the regular basic releases about the movie, how it was different and all about the main Krazzy 4 stars and the female lead in Juhi Chawla.

Next came the sweet spots like item numbers. First they got the biggest name in Bollwood - Shah Rukh Khan. Put him in a project and undoubtedly you get a lot of press and TV coverage. That happened and next they got in a mass star like Rakhi Sawant (Raanti appeal we call it), and again it got a fair share of the news bytes. And finally the Krazzy 4 producer Rakesh Roshan ropes in the currently hot Hrithik Roshan, who again being part of the family obliges.

So we have the similar stategy adopted by the Om Shanti Om team where they ensure the movie is always in the news. One story dies down, then throw in another. Smart we say, but what if the movie sucks. Om Shanti Om wasn't a classic but it worked, because of the humungous publicity and the presence of SRK. After hearing about it so much, people just had to go in and see it. And yes, because of Deepika Padukone. She was an important reason for the films success - pretty, pretty sexy, and pretty sexy smile.

Krazzy 4 has managed to do the same on a slightly smaller scale and evoked interest in the movie. My bet? Hit. It looks interesting. 4 Krazzy guys, no romance-shomance. And good actors. Suresh Menon, Arshad Warsi, Irrfan Khan, Rajpal Yadav. So it will do well. And will I rush to see Krazzy 4? Yes, of course!! My very favorite Suresh Menon. He is amazing. And funny as hell.