The advertising schedules for movies must be longer than earlier now, because I noticed that Sunday the movie has been on air for some time now. But the movie has not been released yet. What I am trying to say is that the producers are releasing their promos and trailers and the rest of the marketing material even earlier than usual.
Of course Om Shanti Om (OSO) and Saawariya were a bit unique due to the cat fight the makers of the two movies got into. But nevertheless it is obvious the marketing cycles of movies have increased drastically and so have the budgets. That means that even though movies are a lucrative business they are forking out that little just to ensure that their movie is in the public eye.
Anyway Sunday is scheduled for Jan 25 according to the official Sunday website. So will watch it and let you guys know. I am also supposed to see Bombay to Bangkok (if I get the tickets...i love freebies), so will give you the dope on that one too. Ciao.
I like the indie films like Bheja Fry coming out, which allow newer fresher stars to shine on the big screen.
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