It happened years ago, when Aamir and Sunny Deol went head to head with Dil and Ghayal. The trend was generally to avoid a clash as the hits ratio was as low as it is. But surprisingly both movies went on to become big hits. Later producers went back to the old system and avoided clashes as it was assumed that it would hurt both parties.
It was only rare cases of movies that released together. Aamir and Sunny did it again with Raja Hindustani and Gadar and again they went on to be huge hits. But that isn't the rule and the latest case of two big releases is OSO and Saawariya where OSO did well and Saawariya got a luke warm response. One case I felt where both films sufefred was Don (new- Shahrukh) and Jaanemann, where Jaanemann flopped big time and Don didn't do too well. Shahrukh and camp did manage to pass it off as a hit and even a sequel is being talked of, but the truth is the movie did not do as well as SRK's movies generally do. And if you consider that the music was superb (love Shaan number and the Aaj Ki Raat) and the story was stylishly told and had a unexpected twist and yet it didn't do great business.
Thats why its amazing that Welcome and Taare Zameen Par are both big hits. In fact Welcome got of to a scorcher of a start and has reportedly earned 110 crores so far. TZP was a steady starter and now has got immense word of mouth and great reviews. It is also touted as being possibly ending up as a bigger hit than the hype monster of Shahrukh Khan, Om Shanti Om, and thats some achievement. Bollywood is lucky and may the golden touch continue.
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