Krazzy 4

The next movie from Bollywood Krazzy 4, is certainly going the new marketing mantra, more is better. Recently Om Shanti Om did it and got success (rightfully or not is your decision) and Krazzy 4 is following the same plan. It started with the regular basic releases about the movie, how it was different and all about the main Krazzy 4 stars and the female lead in Juhi Chawla.

Next came the sweet spots like item numbers. First they got the biggest name in Bollwood - Shah Rukh Khan. Put him in a project and undoubtedly you get a lot of press and TV coverage. That happened and next they got in a mass star like Rakhi Sawant (Raanti appeal we call it), and again it got a fair share of the news bytes. And finally the Krazzy 4 producer Rakesh Roshan ropes in the currently hot Hrithik Roshan, who again being part of the family obliges.

So we have the similar stategy adopted by the Om Shanti Om team where they ensure the movie is always in the news. One story dies down, then throw in another. Smart we say, but what if the movie sucks. Om Shanti Om wasn't a classic but it worked, because of the humungous publicity and the presence of SRK. After hearing about it so much, people just had to go in and see it. And yes, because of Deepika Padukone. She was an important reason for the films success - pretty, pretty sexy, and pretty sexy smile.

Krazzy 4 has managed to do the same on a slightly smaller scale and evoked interest in the movie. My bet? Hit. It looks interesting. 4 Krazzy guys, no romance-shomance. And good actors. Suresh Menon, Arshad Warsi, Irrfan Khan, Rajpal Yadav. So it will do well. And will I rush to see Krazzy 4? Yes, of course!! My very favorite Suresh Menon. He is amazing. And funny as hell.

Bhoothnath

It's the season for ghosts in Bollywood again. Another Bhooth film nearing completion is Bhoothnath starring the ageless wonder Amitabh Bachchan. The trailer of Bhoothnath on the Home site took me back to my school days as it has been shot at my alma mata - a great school in Bandra. Interesting story, good cast - all the potential to do well, especially with the red hot streak that Bollywood is in the middle of.

The film stars Amitabh Bachchan, Shahrukh Khan, Juhi Chawla, Satish Shah, Rajpal Yadav, Aman Siddiqui, Tejas. The director is newcomer Vivek Sharma while the Producer is Ravi Chopra. The Lyrics of Bhoothnath are penned by wordsmith Javed Akhtar.

The Bhoothnath film star cast is interesting with Shah Rukh Khan teaming up with the Big B after ages. That would mean they have buried the hatchet (in each others back?). Also with them is Juhi Chirpy Chawla and master Aman. The Big B will then have God Tussi Great Ho as his next big banner release.

One more Roshan in Bollywood....

Super star Hrithik's sister Sunaina will be making her debut in films. Not in the acting department, but as a producer. The senior Roshan is co-producing Krazzy 4 with her father Rakesh Roshan. That leaves only Hrithiks mother and wife left to join Bollywood. And if you count Suzanne's fashion designing for Hrithik then even that name can be struck off the list.

Krazzy 4 is a comedy-caper starring Arshad Warsi, Irrfan Khan, Rajpal Yadav and Suresh Menon as the whacko characters and Juhi Chawla plays a psychiatrist. Dia Mirza and Rajat Kapoor who is Juhi's husband in the film make up the rest of the star cast.

Hrithik who is having a relaxed year has the much awaited Jodhaa Akbar coming up and he had Dhoom 2 which was released a long time back.